Bluestone News

Creating your dealership's online personality

In an online world, customers need to be confident they are dealing with a trustworthy and reputable business. Demonstrate that you are honest, reliable, friendly and knowledgeable whilst providing them with an enjoyable car buying experience.


People respond to People - Humanise your brand

Customers will form their opinion based on a wide range of online resources - including your website, social media and independent review sites. Your 'About Us' page provides a snapshot of your business, your history, your commitment to customer service and most importantly, your people. It provides a quick and easy reference, so it needs to be right.

Carefully crafting your content is a way for your dealership to leave the competition standing...

Check out our 6 Tips HERE.


It's estimated car buyers visit an average of 4.2 websites

So, your website must be compelling and convincing.

The importance of the dealer website is further underlined by research* that the two most used sources of information for those researching a new or used car purchase were dealer websites and asking friends and family. Both were named by 33% of those surveyed with online car review sites closely behind at 32% and manufacturer websites at 28%. Whilst aggregators were also most utilised by 22%; social media was cited by just 8% of car buyers as crucial to their car buying choice.

You need to not only maintain but grow your online place in the hearts and minds of car buyers. Dealer website content and digital tools need to continue to meet and exceed customer expectations - including sparing a thought for your 'About Us' page.

Until our next tip in this series, best wishes and stay safe.

*Cox Automotive’s 2019 Car Buyer Journey Study